Take advantage of the advanced features and insights that Instagram Pro has to offer for influencer campaigns. Data from Hootsuite research showed that Instagram sees an engagement rate 1.5 times higher than its contemporaries on other media networks, accentuating the kind of impact it is having across the board. The Pro version also provides features like perceptive analytics where you can see your type of followers, best possible time to post and content performance so data-driven decision is made.
Influencer campaigns are a strategic discipline and the starting point should always be with the right influencers, not specific tactics. According to data from Influencer Marketing Hub, micro-influencers - those with 10-100k followers-frequently see engagement rates north of six percent. The greater engagement can mean better campaign ROI than bigger influencers who have wider but shallower audiences.
You have to budget for these campaigns According to a survey done by Later, businesses spend anywhere from $1,000 - $10k per campaign (rates will vary depending on influencer reach and the goals of your campaigns). This is where the budgeting tools within Instagram pro can be a great help because they allow you to make sure every dollar spent was in line with your campaign goals.
Another very important element is efficiency in content planning and scheduling. Instagram ProThis App's Scheduler lets you plan and Automate Posts so that your Content Delivery remains consistent. Tools like these save as many as 20 hours per month, which could give you up to an additional day and a half of strategic activity on that report from Social Media Examiner.
Need to track and measure success. Real-time analytics: Another key attribute of Instagram Pro is that they provide real time data which allows you to measure the success and amend it on a timely basis based on performance insights. For instance, a campaign that is falling short of engagement benchmarks can be adjusted to better correspond with audience interest and increase interaction rates by as much as 15%, per Buffer.
This knowledge in combination with these strategies can strongly bolster what you are able to achieve through influencer campaigns. Learn more on instagram pro.